Established in 2003 by a core group of surfers and creatives who envisioned a brand around alternative surf lifestyle. They carved out a pathing their own terms when at a time the market was heavily dominated by big commercial surf brands. The ever-growing Rhythm managed to create a framework that is now an established force globally since 2014. They recently launched Rhythm Women's which specialises in alternative premium surf/swim wear and every so funky apparel. The Rhythm philosophy centres around premium collections that resonate the brands values and an alternative surf lifestyle with an eye to future.
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